With so many SEO resellers available in the market, selecting one is not an easy decision to make. You need to really research and speak with the prospective companies before hiring one. The resellers and the white label SEO experts might not like being grilled by a prospective client, but you will still need to conduct the interview. It might take some time, but the effort is completely worth it. The following are the top five criterion’s that you must have for choosing an SEO reseller.
The Standard For Results: The SEO provider must have a firm focus on the outcomes. They need to use metrics like sales and leads to come to actual measurable results. The page one ranking is important, but it is just a positive sign and not a result. You need a reseller who can actually show you tangible results like sales.
The Criteria For Selecting Search Terms: Industry research is the right basis for discovering phrases and keywords that the customers respond to. It is also important to keep in your mind that you are the expert in your business, and thus, the phrases and keywords that they select must match yours. One of you is definitely going off the mark if it does not match.
The Attitude Towards Content Production: A few years ago simple hyperlinks were all the tricks that you needed but the times have changed now. The gold standard for modern SEO marketing is to offer compelling content using the keywords and hyperlinks that come in organically. Putting in hyperlinks and keywords with no relation to the context is no longer a good idea.
The Creation Of SEO-Suited Content:Most of the resellers that you will come across are experts in their own craft, but they are not really content producers. The resellers and content producers work independently of each other, and they function smoothly at that. If you see your expert spending time in writing content as well, then you really need to look into whether he is actually good at both the jobs.
The Strategy For Link Building: Links must be of high-quality, clear, and copy-writing infringement free. The SEO Reseller who offers spam links is not good for your business. Their links will not only take clients away from your website but also have the potential to land you in serious legal trouble.
It is best not to hire an SEO firm that is unable to meet these criterion’s. Do not go by the pros and cons highlighted by the company itself. Do your own research and hire the company only if you are sure about it.