Best Marketing Concepts To Master In 2019

2019 is the year of the digital marketer and with an endless stream of marketing concepts released on the daily from countless sources, gurus and experts, it can be difficult to make a decision what to double down on and focus your time to master.

We’ve narrowed down hundreds (if not thousands) of digital marketing techniques down to just 10 concepts for you to master in 2019. Sit tight, you’re in for a bumpy and knowledge-filled ride. And if you learn even more marketing terms, check out Digital Authority Partners’ Ultimate Guide to Marketing Terms.

1. Blogger outreach

When it comes to loyalty within a following, it doesn’t get much better than bloggers and with the ability to partner with your favorite relevant bloggers to your business, you too can capitalize from the loyalty of their fans and followers.

Most social media influencers are also bloggers and their posts often have a lasting impact on the actions on their followers. With more than half of online consumers saying that they have made purchases based on the recommendations of bloggers – it makes sense to get your products/services advertised and reviewed.

For example, I read Cool Things Chicago –  a business and tourist magazine that works with local business owners to build local merchants’ online reputation. It’s companies like this, geared towards a very specific niche, that are best suited to help you reach new audiences at the right time in their buying cycle.

2. Buzz monitoring services

Want to know what consumers are saying about your company, your products or your people? Looks like you’re in need of buzz monitoring services.

Google Alerts, HowSociable, MonitorThis and Technorati are all great examples of services that monitor the social media accounts of customers to give you feedback on what real people think. This is not only great for marketing campaigns, but for the products themselves. Real-life feedback from real-life people. Super valuable.

3. Crowdsourced content

Crowdsourcing content is a fantastic way to maximise the amount of media pumped out into the digital space with an army of people (some of which can be organic and unpaid) creating content for your company or business. Content is amazing, whether you’re in the business of marketing a website or you’re focused on launching and marketing a mobile app.

Using tagged Instagram content is a great way to use other people media to represent your brand. Five Guys does a great job of this, commenting on pics and asking for permission to promote. It gives an honest insight into the product and increases loyalty to the brand for the individuals whose media gets posted. It’s a win-win in every sense.

4. Direct messaging (DM)

When it comes to creating loyalty and looking after customers on a 1-to-1 basis, there’s nothing more powerful than direct messaging.

Sending thank-you’s, resolving issues, informing about special deals and delivering virtual birthday cards is a wonderful way to up the engagement and generate a positive brand image. Chances are that you’ll get some indirect publicity too with customers sharing the DM’s – bonus points are received for including names, compliments and playing on a brands personality.

5. Employee amplification

If crowdsourcing your content doesn’t sound like something that you’d be interested in – why not rely on your employees social following for promotion.

With employees social posts generating 8 times the amount from CEOs, it makes sense for a push from the whole team, regardless of their social media size. If you really want to make the biggest impact possible, paid promotion can be utilised, but employee permission or opt-in is vital for the success of the campaign and retention of relationship.

6. Geotagging

Geotagging posts is a great way for physical, brick-and-mortar businesses to generate interest and showcase their business/products on social sites e.g. Instagram.

Using the location tags from both personal/business accounts as well as relevant Instagram influencers is a great idea for maximum exposure. Promoting these posts within the surrounding area is a surefire way to boost your following, generate interest and build a brand no matter the nature of the product.

7. Influencer outreach

If you’ve not already considered it, hopefully, this post is making the idea of influencer outreach a very real and effective possibility no matter the business. There’s an influencer for everyone, whether you own a large fitness company or sell custom broaches from your parent’s basement, paid promotion is out there.

The idea of using an influencer to promote your product is simply one of exposure. Using large followings (with a focus on loyalty) to promote your products via a figure relevant to your industry is a tactic that’s been used for as long as advertising has existed. With the explosion of Instagram means that your promoter doesn’t need to be a top Premier League footballer, but anyone with a decent following.

The challenge comes with finding relevant accounts and although this can be tricky, tools such as SocialBakers can make the process incredibly painless.

8. Live streaming

2019 has shown a huge push towards live streaming with tools such as TikTok, Facebook Live and Instagram Live makes it easier than ever to stream any and everything.

Giving an insight into your business, streaming chats, creating live shows and everything in-between can be great for the business. Putting effort and finding footing in the world of live streaming can be super valuable – it’s just a case of experimenting and finding what works best.

9. Lookalike Audiences

Lookalike Audiences is a Facebook segmentation tool which finds audiences similar to existing customers – identifying those most likely to be interested in your business.

Naturally, this is of tremendous value and can completely transform how your business operates and how customers are discovered. It may take a little tweaking and the more customers available the better, but get it right and you won’t regret it!

10. Podcasting

If any media outlet has grown faster than podcasting over the last couple of years, I’ll eat my hat. With huge stars such as Joe Rogan, Gary Vaynerchuk, Logan Paul and David Dobrik all using podcasts to both boost following and disperse their messages, it’s no surprise that platforms such as Anchor have taken off. Even renowned medical personalities like Simon Stertzer, the father of modern medicine in the US, and self-made billionaire, was recently interviewed on a podcast. That’s how popular podcasts have become in 2019.

Using voice to discuss business and let listeners get a snapshot into your personality is a great way to humanize your products and create connections with customers. Some of my favorite podcasts are Marketing over Coffee, Healthcare Weekly and Business Wars – all business podcasts focused on the future. Building your personal brand will build your companies brand, building sales, performance and reputation – what else could you want?

This guest post comes from JGBilling, a medical coding outsourcing company

What Is The Requirement Of A Digital Marketing Plan In Business

Digital marketing is an essential form of marketing. It has a vast number of benefits like getting faster feedback to amend as per needed, wider target audience and opportunity to attract the millennial. A company should have a stronghold of digital marketing, and this can be done through a proper online marketing plan. A digital marketing plan helps the company to put competition in the market and often stay ahead of the crowd. In this competitive market, any scope of marketing or promotion should be grabbed by the company. Here below are the various factors why you need digital marketing.

Needs Of Effective Digital Marketing Plan

There are a wide number of reasons as to why a company or manufacturer should have a proper online marketing plan or policy. Here are a few of the various needs of effective online marketing to a company.

  • Geographical Factor – Digital marketing has gone beyond the limits of marketing restriction to a particular geographic area. Through online marketing, the company can reach an audience throughout the world at any geographical location. This brings in a lot more customers.
  • Community Relations – Having strong community relations is an important objective of any company. Through digital marketing you will be able to have a better relationship with the community.
  • Objective Orientation – A proper digital marketing plan helps the company to stay on track and have a sound idea of the objectives. It motivates the employees to work with the aim of achieving the goal.
  • Competition – Through effective digital marketing plan, a company can stay ahead of the competition in the market. This is an important factor that digital marketing serves to the company.
  • Online Market Knowledge – To be efficient in marketing and to know the customers, a company should have a right and sound knowledge of the online market and its various aspects or characteristics. Through this knowledge, the company and its employees can better work with a specific goal.
  • Quick Feedback – Having proper digital marketing helps receive prompt feedback from the customers. The process doesn’t end there as the company should amend any necessary changes to their products or services.
  • Customer Influence – Digital marketing has a wide number of benefits that can be attained through a well-planned digital marketing policy. Through so, the company can easily influence and persuade more customers into trying their products and services. You can also know details from this guide.

Digital market through its various channels like e-mail, social media, referral marketing, video marketing, SEO and display marketing can prove extremely beneficial to the company and increase its sales significantly. A well-planned online marketing policy keeps the company objective oriented and helps in the better functioning of the company as a whole.

Why do you need to keep up with the changing trends of SEO?

The methods and ways of carrying out of SEO are consistently undergoing changes as the algorithms of the search engines become more and more advanced. In such an ever-changing scenario of the SEO world, if you fail to keep up with the changes, you will not get the high ranks or the desired traffic as you want. Thus, it is important for you to keep in mind the various changing aspects of SEO in order to make sure that your online business is successful. The following are a few of the modern aspects of SEO that have come up in the forefront.

Page speed criteria

Page speed is one of the highly important criteria for the netizens of today as they want information at the fastest pace possible. Any page that does not get opened in five seconds will be closed, and the viewer will move to other options. Thus, when you are stuck with a page that is slow to load, your traffic is going to suffer. The speed of the page is intrinsically related to user experience, and that is not something that the search engines take lightly. Google recommends that the speed of loading a page must be three seconds or less than that. There are applications under Google which help you in checking the current speed of your page.

Incorporating voice search

Voice search is going to rule the SEO trends in the upcoming years. The consumers presently prefer the convenience of speaking the commands over typing them on the phone. This feature enables them to get the results fast, and the queries are much more detailed than before. Voice recognition software has made rapid strides in the past couple of years. The consumers can presently trust this software to recognize their normal way of speaking. Thus, only keywords and simple phases are not going to ensure a good rank for you. You need to incorporate terms and phrases that people usually say.

The use of backlinks

The misuse of backlinks has now stopped due to the changes in the algorithm by Google. It now has the ability to associate the mention of organizations and institutions without the need of linking with the corresponding pages. SEO Norfolk mentions that the backlinks are still important, but you need to make sure that the content around that hyperlinked text is also good enough for the search engines to consider it.

These three aspects are crucial in getting the top ranks of the search engine at present. You need to incorporate these ideas into your pages, and you will surely see the results within a few days of doing that.

What Are The Necessary Features That Competent Affiliate Marketing Agencies Must Possess

Many have a notion that it is easy to create and launch an affiliate site. With the presence of finer touches, you will only attain a limited reach. It mars the entire objective of your marketing campaign. Good content, regular posts, budget management, are just a few essential aspects that one must look after. Unfortunately, not all company owners possess this expertise and tools. Here, affiliate marketing experts will come to your rescue. Experience specialists will lay down ground strategies, and implement them correctly. If all goes according to the strategy, you will be able to ensure venture success. Thus, the importance of an affiliate marketing agency is on the rise.

Retail Trading

The business arena has several players. Apart from the big associations, there are individual investors. The needs of one will not match up with that of the other. If you desire both international and domestic distribution ability, then expert assistance is a must. Carefully crafted distribution lists will pave the path for client satisfaction.

Along with this, the agencies offer tech-savvy trading practices. The entire task will not gain ground without research. A separate dedicated team works tirelessly to ensure sound research base.

Portfolio Management

Business portfolio management also has a significant impact on the overall standing of any organization. It is not possible for a novice to manage all venture aspects competently. Additional help is a must during the initial days. All agencies promise positive results. The main client demands professionalism from these organizations. If you don’t attain satisfactory results within a specified span, then it is time to change the service provider.

Equity Management And Budgeting

Affiliate marketing experts will help any organization to plan their equity. In the case of budgeting difficulties, these specialists will come to your rescue. With financial advice, you will be able to exert better control over the venture campaign.

Getting Pertinent Information

A novice will not find himself/herself in a position to select a good agency. There are three excellent ways to attain relevant information. One is via a classified section of newspapers and magazines. Tapping into the power of the web is another alternative to get details. Proper keywords will highlight a long list of reputed organizations, which offer affiliate marketing services. A quick look at the SMS associates company details shows that several established companies trust their services. If all else fails, one can depend on word of mouth. Experts will note down your issues, and recommend an agency that will be able to offer assistance.

Only demarcating marketing strategies will not pave the path for the company’s success. Experts are aware of the ins and outs of this industry. They possess information that will maximize the potential of implemented strategies. If you attain the help of competent experts, then you need not worry about your organization’s performance.